TAKING A STANCE
Project



Facts
Project name: Taking a Stance
Locations: Shanghai, Beijing & Shenzhen [China]
Program: Traveling exhibition
Site area: 1.200 m2
Client: Nederlands Architectuurinstituut [NAi] en Dutch Design Fashion Architecture [DutchDFA]
Completion: Opening exhibition March 6th 2010 in Dutch Culture Centre Shanghai. The exhibition was programed in March in het Dutch Culture Centre in Shanghai, April & May at the Today Art Museum in Beijing and June to August in the OCT Art & Design Gallery in Shenzhen
 
Credits
Design & Production: Tom van Odijk, David Baars [TomDavid Architecten]
Curators: Linda Vlassenrood, Suzanne Mulder, Ole Bouman [NAi] and Li Degeng [OMD]
Graphic design: Marco Chan & Li Degeng
Communications: Elsbeth Grievink 
Construction: Shanghai Jinjiabo Exhibition Service Co., Ltd. 

Dutch designers: OMA (architects), Hella Jongerius (product designer), Alexander van Slobbe (fashion designer), Irma Boom (graphic designer). 
 
Chinese designer: Urbanus (architects), Ai Weiwei (architect/artist), Me We (graphic design agency), Ma Ke (fashion designer).
 
The eight selected designers are all highly acclaimed in their field thanks to their originality and boundless capacity for innovation. Each one of them is driven to challenge conventions and codes within their discipline, recasting standard conceptions with audacity and creativity. Operating in an area rife with tensions, the designers are constantly compelled to balance competing interests: mass production versus traditional artisanal techniques, commissioned versus personal work, tradition versus innovation, the human scale versus large-scale planning, globalization versus the need for identity. 
Despite many common traits, the eight designers are all highly distinctive. Distinctions that reveal the contrasts inherent in Dutch and Chinese design and that shed light on design culture in the Netherlands and China.
In 'Taking a Stance' all eight adopt an individual position and enter into dialogue. With this exhibition, the NAI kicks off the Dutch cultural programme during the World Expo 2010.

 
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